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A Brilliantly Simple Idea

The workplace is no longer a place

The workplace is anywhere workers happen to be, and wherever their ideas may take them. And ShoreTel is at the heart of this new reality. As a world-leading provider of Unified Communications (UC) solutions, we’re pioneering business without boundaries by making communications and collaboration a natural extension of how people think and act. Thanks to ShoreTel Connect, our user-focused technology provides numerous benefits:

  • Individuals can focus on relationships, ideas and growth, rather than getting the technology to work 
  • Integrated access to your business data delivers greater insight organizations can achieve new levels of customer engagement, efficiency and productivity 
  • Innovation can now flow far beyond the traditional notions of time and place

Our philosophy and practice of putting people first is reshaping the relationship between workers and their work, and companies with their customers. Resulting in a world where all four generations in the workforce—regardless of their location, communication style, or device — can engage and interact on their terms, on their time.

It's a brilliantly simple idea. We call it Personal UC. And it’s changing everything.

The workplace is significantly different compared to a decade ago. Millennials have invaded the workforce and are demanding a more flexible, agile work environment. Historically, workers were able to accomplish some tasks when out of the office, but they often uttered the phrase “I’ll take care of that when I’m back in the office.” An organization’s ability to eradicate that phrase from the workplace has a direct impact on its ability to compete today. Competitive advantage is no longer about mastering a single core competency. Rather, it’s based on making the best decision possible, while involving he right people, in any location, as fast as possible.

"Mobility Drives the Need for Personal Unified Communications" by Zeus Kerravala, ZD Research, February 2015

When businesses consider Unified Communications, the process is usually initiated by the IT group, or whoever is managing the network. This is a logical extension of what came before, which is typically the phone system…Today, however, UC has evolved a step further, where the focus is build more around the needs of end users than the network. This represents a fundamental shift regarding what defines value for UC now, and reflects the impact of powerful trends from the consumer world that are now filtering into the workplace.

How BYOE (Bring Your Own Experience) Drives Value for Unified Communications” by Jon Arnold, J Arnold & Associates, January 2015


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