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Williams Martini Racing Case Study

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Case Studies

Williams turns to ShoreTel to provide simplified unified communications and enhanced capabilities for mobile workers

Williams Martini Racing

With many employees on the road, it was time for UC

With around 70 of its employees traveling 10 months of the year to different, exotic locations, Williams knew that in to ensure the utmost efficiency of its workforce, it would have to turn to a unified communication (UC) system.

Catering to the remote workforce

Williams is a British Formula One motor racing team and constructor, founded in 1977 by Sir Frank Williams and automotive engineer Patrick Head. It employs more than 550 people working on its race team at the Grove headquarters in Oxfordshire and around 100 people working on advanced engineering.

Recently, it became apparent to Williams that it would have to look at an alternative to its existing communication system, which consisted of three separate platforms for its communication channels, such as emails, voicemails, and calls through desk and mobile phones. Having separate systems for different forms of communication required Williams employees to turn to different designated points for each channel, which was an inefficient method, both in terms of complexity and in time spent.

Williams wanted to provide the most convenient form of communication possible by enabling a single platform for mobile, email, and landline for its employees.

Chris Taylor, head of IT at Williams, says, “Our aim was to improve communications in every way, regardless of location. We realized that we had to streamline our ability to communicate with each other from all over the world, and knew that this would not only improve efficiency, but could potentially cut costs, too.”

To address this issue, a UC platform was considered.

“We looked at several vendors before we decided upon ShoreTel. The reason ShoreTel stood out was due to its ability to demonstrate its competence and experience in the space. After seeing the solution, we realized that ShoreTel was the UC specialist that most suited our needs, and would be a resilient cross-site solution that we could scale up or down and add additional components with the click of a button, and at a minimal cost. We also wanted a solution that was easily manageable. ShoreTel’s solution was simpler and less time-consuming,” explains Taylor.

ShoreTel has the winning formula

ShoreTel’s solution had to match the specific requirements of Williams’ mobile workforce. Williams needed an easy-to-use communication system that was usable by members of the team as they travel every two weeks around the globe. The company also required extremely robust safety measures, as unlike most enterprises, Williams’ competitors are frequently within earshot of its employees (in the next garage).

“It is an absolute necessity to have mission-critical, secure communications between our employees at trackside and our engineers back in the factory during a race weekend. When the cars are actually running, this will generate tangible benefits that we believe will turn into performance gains on track,” says Chris Murray, head of marketing at Williams.

To provide such benefits, ShoreTel provided Williams with a range of solutions—including ShoreTel IP PBX, ShoreTel Mobility client licenses to extend UC applications to mobile devices, Digital Enhanced Cordless Telecommunications (DECT) handsets, conferencing services, and ShoreTel Enterprise Contact Center with multimedia, providing a complete end-to-end solution both on-site and remotely.

“WE LOOKED AT SEVERAL VENDORS BEFORE WE DECIDED UPON SHORETEL. THE REASON SHORETEL STOOD OUT WAS DUE TO ITS ABILITY TO DEMONSTRATE ITS COMPETENCE AND EXPERIENCE IN THE SPACE. SHORETEL’S SOLUTION WAS SIMPLER AND LESS TIME-CONSUMING.”

Chris Taylor, Head of IT
Williams Martini Racing

ShoreTel delivers cost savings and improves employee efficiency

Williams now enjoys a UC platform that allows its employees to communicate in an efficient and cost-effective way, regardless of location. “ShoreTel provided great functionality, which has improved our employees’ efficiency and helped us avoid the service charges that would usually accompany calls made from Australia, for example. It could actually save us tens of thousands of pounds,” explains Taylor.

The technical partnership has given Williams the opportunity to cater to its mobile workforce. For example, if an employee is trackside and unable to make a call, ShoreTel’s solution also offers an instant messaging service on the same platform, saving time and offering an alternative that may not have been available before. This flexibility will prove invaluable to Williams, while ShoreTel will benefit from the global reach of this highly respected brand.

“The benefit for us is bringing everyone together. Whether it’s the race team, or employees on general business, we can easily communicate through one system, which makes everybody more efficient,” concludes Taylor.

“OUR AIM WAS TO IMPROVE COMMUNICATIONS IN EVERY WAY, REGARDLESS OF LOCATION. WE REALIZED THAT WE HAD TO STREAMLINE OUR ABILITY TO COMMUNICATE WITH EACH OTHER FROM ALL OVER THE WORLD, AND KNEW THAT THIS WOULD NOT ONLY IMPROVE EFFICIENCY, BUT COULD POTENTIALLY CUT COSTS, TOO.”

CHALLENGE:

  • Williams needed to provide a business communications system that could accommodate remote workers and provide a simple, accessible single platform for mobile, email, and landline. The system had to be able to provide seamless mobile for engineers and those working trackside.

SOLUTION:

  • The organization deployed ShoreTel IP PBX, ShoreTel Mobility client licenses, Digital Enhanced Cordless Telecommunications (DECT) handsets, conferencing services, and ShoreTel Enterprise Contact Center (ECC) with multimedia.

BENEFITS:

  • Enhanced capabilities for mobile workers
  • Simplified communications
  • Improved security for trackside communication
  • Cost-saving – no call charges