Skip to main content

You are here

The Sports World Is Abuzz Over ShoreTel Unified Communications Systems

ShoreTel UC Systems Put Leading Sports Teams Ahead of the Game with Increased Productivity, Lower Costs, and Enhanced Fan Service and Safety
Facebook Google plus Linkedin Twitter

SUNNYVALE, CA, May 11, 2009 - Whether it's baseball, basketball, hockey or NASCAR, sports organizations are choosing ShoreTel (NASDAQ; SHOR), a leading provider of Pure IP Unified Communications (UC) solutions. Increasingly, teams and stadiums are deploying ShoreTel UC systems not only for their excellent performance, but also because of the enhanced customer service and cost savings they provide.

ShoreTel's advanced IP-based communications system offers the industry's lowest total cost of ownership (TCO) and is designed for ease of use and optimum accessibility-crucial elements for stadiums, arenas and other facilities that serve the public.


San Francisco Giants

The Giants are deploying 450 ShorePhone® IP Telephones throughout AT&T Park and other facilities, including their Scottsdale, Ariz. Stadium, to streamline communications and reduce costs. Along with the ShoreTel Converged Conference solution, the Giants will be using the ShoreWare Contact Center Workgroup application for ticketing, sales and customer service. Also, all park guests will benefit from improved emergency response thanks to ShoreTel's E911 Notification application, which pinpoints the location of calls from a ShoreTel phone anywhere in the ballpark, and automatically informs all designated security staff and emergency responders.

Verizon Center/Washington Wizards

The Verizon Center, a $200 million sports and entertainment facility located in the nation's capital, and the Washington Wizards selected ShoreTel's easy-to-configure, easy-to-use system with more than 650 ShorePhone IP Telephones and an additional 700 plus analog extensions serving its luxury suites and facility operations. ShoreTel was selected over the competition based on the system's features, price and reliability. The multi-purpose arena hosts an average of 220 events per year, and is home to the NBA's Washington Wizards, the NHL's Washington Capitals, the WNBA's Washington Mystics and the NCAA's Georgetown Hoyas men's basketball team.

Sacramento River Cats

The River Cats, a Triple-A affiliate of the Oakland A's, deployed 170 ShoreTel ShorePhones, on a robust ShoreTel architecture based on ShoreGear® Voice Switches, ShoreWare® Director, ShoreWare Personal Call Manager, and ShoreWare Operator Call Manager. The system provides advanced communications for their front offices and the 14,400-seat Raley Field ballpark in West Sacramento. In addition to improved operational efficiencies, club employees now are able to better communicate and collaborate with fans and suppliers. The River Cats have won four Pacific Coast League Championships between 2003 and 2008.

HSBC Arena/Buffalo Sabres

The National Hockey League's Buffalo Sabres deployed a ShoreTel UC system - 19 ShoreTel switches and 680 phones - throughout the HSBC Arena due to ShoreTel's attractive return on investment, built-in redundancy, and effective call handling. The system provides enterprise resource matching of calls based on customer and agent profiles, advanced real-time management and historical measurement tools. The HSBC Arena is also the home of the Buffalo Bandits Lacrosse team and hosts regular events throughout the year.

Frisco RoughRiders

The Frisco RoughRiders, the Double-A affiliate of the Texas Rangers, chose to deploy ShoreTel's UC system throughout Dr. Pepper Park in North Dallas. The team selected ShoreTel because it offers a low TCO and increases staff efficiency, while providing an excellent experience to partners and fans, with features such as advanced call handling, Workgroups, and one-touch Web dialing. The team is deploying 170 ShoreTel ShorePhones throughout the executive offices, locker rooms, luxury suites, concession stands and ballpark offices.

Infineon Raceway (NASCAR)

Speedway Motor Sports, owners of this famous track in Sonoma, Calif., and organizers of the NASCAR races, chose ShoreTel because of the system's flexibility in expanding and contracting to meet spikes in user traffic. The ShoreTel deployment comprises about 50 ShoreTel ShorePhones but can quickly scale to several hundreds of phones in a variety of locations to support crowded race events. As a result of the ShoreTel UC implementation, Infineon has reduced its costs of having unused lines in place, and has turned the media center into a profit center with the ability to readily pass on expanded phone service charges to vendors.


"In the fast-paced sporting world, all eyes are on the game, and communications have to be almost invisible while supporting effective, safe operations in an intense, public environment. Sporting facilities and organizations are turning to ShoreTel for this type of reliable, scalable and cost-effective unified communications system that also offers the flexibility to tailor applications around specific communication needs. ShoreTel is helping these customers stay ahead of the game with an agile, distributed communications platform that is so simple to manage, everyone's a winner."

- Kevin Gavin, vice president, marketing, ShoreTel

About ShoreTel, Inc.

ShoreTel, Inc. (NASDAQ: SHOR) is a provider of business communication solutions whose brilliantly simple unified communications platforms, applications and mobile UC solutions promise a new rhythm of workforce engagement and collaboration. With costly complexity eliminated by design from its award-winning, all-in-one IP phone system, UC and contact center solution, and its industry-leading hosted phone system, workers enjoy a freedom and self-reliance that other providers can’t match. Users have full control to engage and collaborate, no matter the time, place or device, for the lowest cost and demand on IT resources in the industry. ShoreTel is headquartered in Sunnyvale, Calif., and has regional offices and partners worldwide. For more information, visit or


ShoreTel, ShoreTel Sky, and the ShoreTel logo are trademarks or registered trademarks of ShoreTel, Inc. in the United States and/or other countries.

Type a keyword into the box above, then press Enter.