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Well, one of the Wall Street Journal's online blogs at least. A post in the WSJ's Digits Blog today featured our CEO Dan Hoffman talking about M5's beta app that allows calls to be made through an iPad. Some great coverage for us, check it out below!

App Watch: Phoning From the iPad

Apple’s iPad doesn’t technically offer the ability to make phone calls, but New York-based voice over IP phone system provider M5 Networks has figured out a way to offer clients the capability through an app.

M5 offers mid-sized businesses and organizations including Amnesty International and Etsy the ability to manage work calls through the “cloud” — the tech term for the Internet — so employees can make and receive phone calls from anywhere in the world from any Internet-connected device, including cell phones and computers, as if they were going through their office line. Clients can also start a phone call on one device and seamlessly transfer it to another device mid-call.

Late last month, it added the ability to make and take calls through iPads. The app is still in the testing phase, but M5 Chief Executive Dan Hoffman says that it gives its clients yet another option for fielding their phone calls.

“The clearest reason (to take a call on an iPad) is the advantage of running this app on a Wi-Fi connection,” says Mr. Hoffman, adding that the iPad also has a better speaker microphone.

IPad owners are still figuring out how the device will fit into their lives, but Mr. Hoffman suggests that one possible way that an iPad phone could be useful is for conference calls. People can remotely dial into a meeting even if the room it is in doesn’t have a conference calling system.

Mr. Hoffman acknowledges that the app is still in its early stages, but once iPads have the ability to perform multiple tasks at once, as Apple just started allowing on the iPhone, it could become an ideal device for looking at slides, or manipulating shared documents while simultaneously taking a call.

via App Watch: Phoning From the iPad - Digits - WSJ. Posted by Yukari Iwatani Kane.