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Is WebRTC Right For Your Business?

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The market for Voice over Internet protocol (VoIP) services continues to expand. According to a 2014 report by Infonetics, the VoIP and unified communications (UC) market will grow from $68 billion to $88 billion by 2018. VoIP and UC have recently evolved to include WebRTC, which is an open-source API originally drafted by the World Wide Web Consortium that allows real-time browser-to-browser communications without an external application or plugin. At a recent global summit, it was revealed that there are over 1.5 billion WebRTC-compatible browsers and more than 600 companies building on these types of applications.

WebRTC is changing the way cloud telephony functions. This open API offers a number advantages to companies, and there are a few ways for business owners to know whether to start using the application for their communication needs. WebRTC helps to more easily connect workers in the field and it can work well when employees bring their own devices to work. It can also help companies reduce infrastructure costs.

Mobile Field Connection

Utilizing a WebRTC solution can also create a more mobile workforce management, which impacts productivity and quality of communication. VoIP integration with UC solutions, such as the ShoreTel Premises Unified Communication Platform, can make it easier for data and information to get from one side of the company to the next. In the case of field workers, this point becomes even more poignant, as WebRTC enables communication between mobile devices with supported browsers.

Does Your company Have a BYOD Policy?

According to a recent report by Disruptive Analysis, there will be over six billion devices compatible with WebRTC by 2019, with over two billion individual users. This can work to your advantage. Because the WebRTC API is not restricted to one type of browser or device, companies can more easily connect employees using existing hardware -- without having to purchase new devices. Employees who bring their own devices to work will find it easier to communicate and share data via phone and video calling services, especially if the API is integrated with UC services.

Financial Benefits

The integrated communications platform of WebRTC encourages businesses with smaller budgets to enhance their connectivity as well. Due to its open source nature and standardized API, WebRTC supports rapid application development, reducing the time required to learn and implement Web-based solutions. This means that in the long run, companies spend less money on infrastructure and more on what matters for their business needs. Landlines can be costly and inconvenient due to equipment setup and minute-by-minute charges. With a VoIP system and WebRTC, the only hardware necessary is the device you already have.

Businesses that make the shift to Web-based communications have an advantage over those still tied to landlines for more than just financial reasons. WebRTC allows companies to maintain a connection over multiple communication channels. When linked with UC solutions, the application provides distinct benefits to companies looking to streamline business processes and optimize productivity.