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[WEBINAR] IDC Research Highlights Trends in Unified Communications

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If you’re in the process of researching unified communications (UC) and want to gain additional insights to assist you in the decision-making process, check out our recent webinar entitled, “UC Deployment Options: Getting The Most Value, Flexibility and Choice.”

ShoreTel CMO Mark Roberts explores the topic with IDC analysts Rich Costello and Amy Lind, asking questions that range from what’s driving the demand for UC to which countries and industry sectors are leading the UC adoption curve. The one-hour discussion also touches upon the various UC deployment options – onsite, cloud and hybrid – and the benefits of each, as well as recent IDC research that outlines what businesses see as the most compelling reasons to purchase UC.

Lind noted that one of the biggest trends her research firm has seen is that cloud is driving interest in the growth and adoption of UC, causing more companies to seek a Unified Communications as a Service (UCaaS) solution. She also highlights the rapid increase in hybrid deployments.

“In that scenario (hybrid), the business can leverage existing assets and have the flexibility to deploy cloud where it makes sense and at their own pace,” said Lind. “A key to this type of deployment is that the business has the flexibility of choice to deploy the best mix of on-premises and cloud that works for them, where and when it makes sense for them.”

Both Lind and Costello present results from recent IDC research studies that provide real-world insights on unified communications & collaboration (UC&C) trends and forecasts. The webinar discussion also examines industry vertical sectors leading the adoption curve.

“Some sectors are definitely further ahead on the UCaaS adoption curve than others,” said Lind. “Those that are much more amenable to cloud & UCaaS are professional services (e.g., legal, real estate), manufacturing and resources, and somewhat surprisingly, financial services.”

Lind adds that those sectors less willing to move the cloud are typically concerned with security, reliability and privacy, as well as stringent accountability and regulatory requirements that apply to their vertical. In response to this, she notes that, “We’re seeing vendors and communication service providers developing customized solutions that are targeted to some of these key verticals and address specific industry concerns around security, privacy and compliance.”

Get further insights on unified communications and collaboration by listening to the webinar recording.