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Webinar: Connecting Your LMS to Your CRM: A Better Way to Bring Training to Sales

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The connection between successful sales and training has been demonstrated time and time again, but bringing training to sales is often challenging. Sales forces are often dispersed and on-the-move, pausing only long enough to record a contact or sales call in the CRM. So one strategy for connecting sales to training is to bring the training straight to the place where sales lives and breathes - the CRM.

Like most companies, we at M5 see sales as the heart of our corporate growth and success. So when we learned that our Learning Management System (LMS) provider, Blackboard, had a new application on the Salesforce.com platform that could make our sales processes even more efficient and successful, we were eager to explore it.

On Thursday, March 1st at 1:00 PM EST, I’ll join Scot Lake, Senior Learning Analyst for Brandon Hall Group, as he discusses key practices for improving sales by integrating your LMS with your CRM.

Key take aways for the presentation will include:


  • Tips for setting up access to LMS training in a CRM

  • How to select the right content for sales training

  • The latest research around measuring training’s impact on sales


The webinar is free and I invite everyone who is interested in more effective training for sales to join us.