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Vroom, Vroom! ShoreTel Teams with Williams F1 at U.S. Grand Prix

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By now hopefully you’ve heard about our relationship with the Williams F1® Team – we’ve been rolling out a unified communications solution for them, providing connectivity between Williams’ global headquarters and factory in the UK with the race team, including the pit crew, logistics experts and key personnel at Grand Prix circuits. We’re also an Official Supplier for the team from June 28, 2013 through December 2014. There has been lots of buzz around this in Europe and Asia, and now the excitement has finally arrived in the United States.


Starting today with the 2013 Formula 1 United States Grand Prix in Austin, ShoreTel Mobility software and cordless IP phones will be used track side for the first time by the Williams F1Team. This race marks the debut of full deployment of ShoreTel mobility and UC solutions at the track.

“Every second counts during each Grand Prix, where team work is absolutely critical. With a single communication profile for every employee – one phone number and one inbox for all calls, voicemail and email – crucial time is saved reaching key people,” said Chris Murray, head of marketing for Williams. “Whether using cordless IP phones or ShoreTel Mobility software on mobile devices at the race, each member of the team can communicate far more quickly and effectively than we were able to before.”

“We’ve been busy over the past few months working with Williams to deploy ShoreTel’s integrated communications solutions throughout their organization worldwide, and we’re excited to reach this milestone to deliver the racing team the best in on-track communication devices and software,” said Adrian Hipkiss, EMEA vice president and managing director for ShoreTel.

For a behind-the-scenes look at how ShoreTel and Williams are working together, view the latest video here: