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Video Conferencing Misconceptions Limit Adoption

Overcoming Video Conferencing Myths is Crucial

For a long time, enterprise decision-makers thought that the business phone system was the only way to bridge the communication gap between employees and colleagues or customers. While this may have been true in the past, as voice was the primary interactive method between most parties, emerging technologies have begun to shift the way executives view their collaborative strategies. In many cases, the consumerization of IT has encouraged individuals to utilize tools they use in their personal lives in their day-to-day business activities.

Voice is still a major component of business communications, especially as enterprise VoIP platforms mature and gain momentum in the workplace, supporting more endpoints and easier accessibility. At the same time, however, companies are beginning to look to new media outlets to enhance collaboration. This often includes the use of social media, instant messaging and other text-based solutions, but is more recently associated with video tools.

During the past several years, video conferencing has been gaining momentum, largely due to the increased attention on unified communications and the need to build a platform that aligns all collaborative strategies together without introducing interoperability issues or performance complications. Still, there tends to be some misconceptions about video conferencing that is preventing full-scale adoption, according to a Business Solutions report. If these untrue mentalities are not addressed soon, companies will find themselves missing out on major opportunities to improve operations and the end-user experience.

Myth: Inexpensive Video Strategies Won't Work

In today's unpredictable economy, implementing any technological endeavor that does not promise to reduce costs will not likely sit well with C-level executives. Unfortunately, many inexperienced video users believe that the equipment needed to support these interactions is too expensive or requires significant infrastructure reconstruction processes that will negatively impact the bottom line, Business Solutions reported.

Fortunately, these misconceptions are just that, as they are not entirely accurate. While implementing video conferencing will require some initial costs, as companies are deploying a new service, the expenses are not enough to force organizations into bankruptcy. In today's world, firms can even implement cloud-based platforms that require minimal hardware investments, the source noted. In other words, failing to implement video conferencing tools, which can be a valuable customer service technology in the contact center, solely because costs is not a very good reason.

Myth: Video Conferencing Will Require Mandatory In-house Presence

The opportunity to support a remote workforce and mobile connectivity is one of the main reasons enterprises are pursuing innovative communication technologies. Unfortunately, many decision-makers believe that implementing a video conferencing solution will require their organization to either build a new boardroom designed around making video calls or force individuals to come to the office every day in order for them to use desktop computers that enable video capabilities, according to Business Solutions. The good news is that neither of these misconceptions are true.

Cloud computing has transformed the collaboration market by enabling individuals to connect to mission-critical resources from virtually anywhere, including places located outside of the conventional office. This means employees who work from home or on the road can use their personal mobile devices, most of which come equipped with a built-in, high-definition camera, to connect to the network and make video calls with their colleagues. This capability has improved during the past several years as both smartphones and tablets, as well as video conferencing technologies in general, have evolved to become more integratable with the cloud.

Myth: Video Conferencing Stands Alone

The inability to work seamlessly with other applications is another concern many enterprises have when considering video conferencing. The truth is, however, a comprehensive unified communications system can incorporate video into a number of other solutions.

A recent Sonus Networks study of more than 200 enterprise IT professionals revealed that 78 percent of respondents have either partially or fully deployed unified communications with voice solutions leading the way as the most popular application. Interestingly, however, desktop video conferencing importance was ranked higher than "room size" videoconferencing by twice as many respondents, suggesting that the push to video is ongoing, albeit slower than the rate of other collaborative services.

"Unified communications has clearly taken hold in the enterprise and it continues to evolve. There are new trends gaining traction, such as the shift from room systems to desktop video, the growing focus on hybrid clouds and changes in the positions of the lead horses or vendors," said Steve Taylor, editor-in-chief and publisher for Webtorials.

In the coming years, the need to innovate the collaborative landscape will continue to encourage enterprises to implement video conferencing solutions in addition to augmenting traditional office phone systems. These trends will push the business communications landscape forward, driving more efficient operations and building a better end-user experience.