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Unified Communications Market Continues on High Growth Path

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The adoption of unified communications (UC) continues its growth trajectory with no end in sight, as businesses see its value in increasing productivity, according to recent reports.

The global Unified Communications market is expected to increase at a compound annual growth rate of 15.85 percent from 2012 to 2016, technology research and advisory company TechNavio said recently.

Marty Parker, a consultant and UCStrategies contributor, noted earlier this month that corporate telephony purchasing decisions are increasingly being driven by UC capabilities.

“This is also indicated by the evolution of the IP PBX vendors’ licensing programs; most core IP PBX license packages now include some amount of non-voice capabilities – at least IM, presence and voice/unified messaging, and often video and some document sharing functions,” Parker wrote.

Voice, Parker said, is best for the user when integrated into the users’ primary business applications.

“In other words, we have always predicted that voice will be most effectively used (i.e. optimized) when it is associated with the task, process, or collaboration which the user or their employer must perform,” Parker added. “Further, achieving optimal results is most likely when the best communications mode is selected for each task, process or collaboration.”

ShoreTel has followed this trajectory, ensuring its VoIP system brings together applications a workforce can use communicate effectively: telephony, unified communications, collaboration, enterprise mobility, and contact center capabilities.