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Unified Communications channel for Big Data

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I am sure everyone by now has heard the term “big data” in some shape or form. At least it appears to be one of the buzz words these days. So why big data and what makes me an expert to blog about it.?To tell you the truth, I am no expert, but I am fascinated by the changes that have taken place in our lives and how we are almost living in a dual world – one with flesh and blood, and the other pure digital with social media and electronic communications. I am also interested in understanding the impact of this phenomenon on the work I do with Unified Communications.

At a personal level prior to the explosion of social media, if someone wanted to talk to their friends, they would simply pick up the phone and make a call. Today I am sure this happens too, along with five other types of communication to the same person depending on the situation and need.  In the corporate world, for users of Business VOIP systems this seems to be the same case. This is the world that we live in today and data is generated, no matter which type of communication is being used. This data could be of great use to corporations if they decide to use it and analyze it.  There is a significant amount of big data within unified communications as well as in contact centers that can be useful to enterprises.

With the popularity of BYOD, more and more employees are accessing corporate information through their personal devices. There is a significant amount of data flowing through these channels, and unified communications is an important channel for big data flow. Paying close attention to this channel can help corporations to not only make key decisions about their customers and the industry but also facilitate strong internal collaboration.