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Top VoIP Companies Band Together Against Cisco to form Unified Communications Interoperability Forum (UCIF)

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With all of the recent VoIP activity at Google and the continued market dominance of Cisco, it looks like some of the major players in the industry are finally agreeing to team up in an attempt to gain a competitive edge.

Cisco’s Competitors Team Up, Form Unified Communication Interoperability Alliance

When it comes to unified communications, the biggest challenge to date has been getting products from one company to work with those of another, even if they used similar (or the same) underlying technologies. Whether it was Polycom, Logitech’s LifeSize, Hewlett-Packard or Microsoft — they were all islands of their own. Now, along with Juniper Networks, these companies have created a Unified Communications Interoperability Forum (UCIF), an alliance aimed at removing all the annoyances around unified communications. In plain English — they all want their products to work with each other. The group has already attracted members including VoIP companies such as Acme Packet and BroadSoft.

With the unified communications market expected to grow to $14.5 billion by 2015, it makes perfect sense for all these companies to interoperate. The changing nature of work is forcing people to use video and audio conferencing more frequently, along with newer forms of collaboration tools. It becomes tough for companies to work together if their communications gear doesn’t talk to each other. From that perspective, UCIF is a great first step.

One company that is conspicuous by its absence in this alliance? Cisco Systems. The San Jose, Calif.-based networking giant is the big gorilla in this market, thanks to it lavish spending to promote its Telepresence solutions and its recent acquisition of Tandberg. Cisco does and will continue to work as an island because as a company it stands to benefit handsomely by selling its own hardware. So it’s safe to say that the UCIF is a broadside against Cisco.

via Cisco’s Competitors Team Up, Form Unified Communication Interoperability Alliance. Posted by Om Malik.