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technology user adoption
June 20, 2017
Written by Katie Kregel, Director, Global Corporate Marketing
The successful deployment of communications technology relies on one critical factor: high user adoption. As IT leaders and CIOs are keenly aware, significant time, money and resources are devoted to the rollout of new technologies. And yet, even the most promising deployments can fizzle in the...
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hand drawing of an organization chart
May 09, 2017
Written by Pam Bednarczyk, Content Marketing Manager
If you’re in charge of rolling out your company’s new communications technology, it’s important to remember that you can’t do it all by yourself. It takes a team to launch a new digital initiative. So before you even begin planning, identify the people who will play pivotal roles in helping you...
Two metal gears to demonstrate change versus old habits
May 03, 2017
Written by Pam Bednarczyk, Content Marketing Manager
If you’re about to roll out new communications technology, you may be interested in learning more about how the basal ganglia works. The basal ganglia is part of the brain, and a brief foray into neuroscience will explain why it has the potential to help you increase user adoption. The Power of...
Happy man at laptop raising his hands in enthusiasm
April 05, 2017
Written by Pam Bednarczyk, Content Marketing Manager
Brand ambassador programs are an effective way to market and build a community around an organization’s products and services. But can such a program apply to an internal rollout of new technology as well? For the C-suite, there’s quite a bit at stake when a new system premiers. In addition to...
Categories: Blog, Customer Experiences
Computer keyboard with a heart symbol key
February 28, 2017
Written by Pam Bednarczyk, Content Marketing Manager
It’s an all too common situation: An organization rolls out new technology to great fanfare, only to have it sit idle a few months down the road – the victim of insufficient enthusiasm and uptake. If you’re concerned that a new communications technology will suffer from slow adoption or outright...

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