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Welcome to the ShoreTel Blog

hand drawing of an organization chart
May 09, 2017
Written by Pam Bednarczyk, Content Marketing Manager
If you’re in charge of rolling out your company’s new communications technology, it’s important to remember that you can’t do it all by yourself. It takes a team to launch a new digital initiative. So before you even begin planning, identify the people who will play pivotal roles in helping you...
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Two metal gears to demonstrate change versus old habits
May 03, 2017
Written by Pam Bednarczyk, Content Marketing Manager
If you’re about to roll out new communications technology, you may be interested in learning more about how the basal ganglia works. The basal ganglia is part of the brain, and a brief foray into neuroscience will explain why it has the potential to help you increase user adoption. The Power of...
Mark Roberts ShoreTel Chief Marketing Officer
January 11, 2016
Written by Mark Roberts, Chief Marketing Officer
Change management isn’t about the change, it’s about bringing people along during times of change. Since digital marketing allows us to always react in real time to a number of different changes – market conditions, corporate positioning, customer need, competition, etc. – we should always be in a...
Categories: Market Perspective

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