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Synergy Report Shows ShoreTel Gaining Market Share Over Competitors

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ShoreTel’s mission of providing brilliantly simple unified communications platforms, including business phone systems, applications and mobile UC solutions continues to pay off, as a report from Synergy Research Group shows ShoreTel is achieving the highest market share and growth for Enterprise IP Telephony compared to Avaya Inc., Cisco Systems, Inc. and Mitel Networks Corporation.

ShoreTel also increased market share in the Unified Communications as a Service (UCaaS) Private Network segment, and retains the number one position in that market, according to Synergy.

Peter Blackmore, CEO of ShoreTel, said the gains reflected the strength of ShoreTel’s solutions.

“ShoreTel continues to gain in market share over our largest competitors who have experienced declining sales,” Blackmore said in a prepared statement. “By offering customers ultimate choice and flexibility in both on-premise and cloud solutions, we continue to win business. With investments in customer satisfaction programs, hybrid infrastructure, as well as our strong partner ecosystem, we expect to see continued long-term growth.”

Synergy’s report showed ShoreTel ranks third in Enterprise IP Telephony market share in the U.S. with a revenue increase of 7 percent over the previous quarter, and the company grew its market share from 6.4 percent in Q4’12 to 8.0 percent in Q1’13, a 25 percent increase in quarter over quarter market share growth and 13 percent year over year market share growth.

In contrast, Synergy reported for the same U.S. market that Cisco’s revenues dropped 18 percent; Avaya’s revenues dropped 26 percent and Mitel’s revenues dropped 22 percent.

Synergy also reported that ShoreTel increased its leading market share position in the U.S. in Q1’13 to 34 percent in the UCaaS Private Network segment for services most commonly targeted to larger businesses.

Jeremy Duke, founder and chief analyst of Synergy Research Group, said ShoreTel’s market strategy is reaping benefits.

“By addressing both the existing IP telephony and emerging Cloud UC market, ShoreTel is executing on a bold strategy which is reaping market share gains presently and positions ShoreTel as a major competitive force in the future,” Duke said.