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For Specialty Retailers, Valentine’s Day is about more than just Romance

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Valentine’s Day is just around the corner and romance is in the air! With only two days until February 14, no doubt those of us who celebrate the holiday have plans underway to show loved ones how much we care – whether it’s sending cards, giving flowers or presents or arranging a romantic dinner for two.

For many, Valentine's Day is a time to celebrate romance. For specialty retailers like florists and chocolate makers, it's one of the busiest days of the year.  This year is no exception – the National Retail Federation is predicting spending for Valentine’s Day to reach $18.6 billion – an estimated $1 billion above the prediction for 2012.

The retail sector is one of ShoreTel’s strong vertical markets and our roster of customers includes companies of all sizes and types, including specialized retailers like Rocky Mountain Chocolate Factory, Phillip’s Flowers and Gifts, and Tulip, a leading UK food supplier. For these retailers, having a reliable ShoreTel IP PBX with integrated UC is especially critical during the Valentine's Day holiday. During holidays ShoreTel’s retail customers often need to increase the number of call center representatives to manage the increase in traffic; the easy-to-use functionality of the ShoreTel system allows them to easily bring the new representatives fully onboard with minimal training.

Here are a few comments from our retail customers on how they’re benefitting from their ShoreTel system, particularly during the Valentine’s Day shopping rush:

  • Key Jobson, CIO of Rocky Mountain Chocolate Factory noted that “Valentine’s Day is a very busy time at Rocky Mountain Chocolate Factory, especially with all the Valentine’s Day products we sell! [..] Our ShoreTel system helps us ensure we handle the increased number of calls we receive so we don’t miss any orders and the products get shipped in time for Valentine’s Day.”
  • Peilin Pratt, vice president at CandyWarehouse.com described their ShoreTel phone system as “one of the best investments we have made in our business,” adding that “With Valentine’s Day coming up and increasing calls coming in, ShoreTel, with its effective desktop Communicator call manager, keeps our customer service team organized and efficient.”
  • Sue Rice, Contact Center Manager at Phillip’s/1-800-FLORALS remarked that their ShoreTel system allows them “to concentrate on creating the most innovative and unique designs suitable for specific occasions and to not worry about the technical end of our phone call.”