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ShoreTel and ITEXPO: 10 years and counting …

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This year marks the 10th anniversary of ITEXPO and, from what I have seen, there are no signs of it slowing down. In an era when companies are cutting back on tradeshow expenditures, how is it that ITEXPO has managed to keep its attendance and exhibitor numbers intact?

It is my belief that the ever-growing demand for VoIP and UC solutions directly contributes to the need for buyers, sellers, resellers, manufacturers, enterprises, SMBs, and other agencies to further educate themselves on what solutions are out there and use this opportunity to forge relationships with key players in the market.

As a provider of brilliantly simple Unified Communication (UC) solutions based on an IP business phone system, we recognize the value of the show in bringing these constantly evolving technologies to close public scrutiny.

A lot has changed since ShoreTel first entered the IP telephony market in 1996. Not only have we experienced a huge spike in the demand for ShoreTel’s IP-based communication solutions that has led to our rapid global expansion, but organizations are rethinking the role of communications throughout their business processes.

Not only are organizations replacing old phones, but they’re replacing old thinking and looking at ways to leverage the power of IP communications to improve business agility, boost productivity and innovation, reduce costs, and more.

That’s an impressive change for a business tool that not so long ago was referred to as the Plain Old Telephone System.

I hope you’ll have a chance to drop in at the ShoreTel Booth #519 at ITEXPO and see for yourself how ShoreTel’s brilliantly simple UC solutions offer a powerful yet unpretentious platform for the future.