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Premiership Rugby Club Sale Sharks Scores Perfect Try with ShoreTel

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Sale Sharks, an Aviva premiership rugby club based in Manchester, has become the first prominent UK sports club to adopt ShoreTel’s Unified Communications system in response to the needs of its growing fan base and partner ecosystem.

With the ShoreTel Communicator application for desktop and mobile connectivity, Sale Sharks brought together its workforce scattered across the Carrington training ground and Edgeley Park HQ to provide mobile services and to offer access to voicemail, both locally and remotely. With the ShoreTel UC system, staff, supporters, partners and players are now all connected through one integrated communications environment. When speaking to Nathan Bombrys, Commercial Director at Sale Sharks, he emphasised how the club works closely with the local community, developing relationships with education institutes, community centres, businesses and local authorities, where being responsive to inquiries is absolutely critical for business.

With John Howard, ShoreTel MD EMEA, we also attended the opening of the ShoreTel stand at the Edgeley Park Stadium and had the pleasure to meet the Sharks’ captain James Gaskell and our very own ShoreTel player, upcoming flanker David Seymour. At ShoreTel UK, we’re excited to see the Sale Sharks grow as a club and compete in three of Europe’s leading competitions.