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M5 Networks Declares the End of the Phone System

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M5 Enables Mid-Sized Businesses to Sell, Service, and Staff Better by Getting Enterprise Phone System Capabilities as a Service





New York –
M5 Networks, the market leader in delivering phone system functionality as a service, today announced the launch of a new message. Central to the message is the progress M5 has made recently against traditional premises-based phone system providers such as Avaya (NYSE: AV) and Nortel (NYSE: NT) as well as basic hosted IP telephony providers like Covad (NYSE: DVW). “We’ll do more new business this year than in the company’s first five years,” said CEO Dan Hoffman. “In five-10 years, no mid-size business will own a phone system.”



The message stresses the company’s distinct “Voice as a Service” model, which has moved beyond phone system replacement to a focus on how M5’s Fortune 1000 level phone system can help mid-sized businesses sell, service and staff better. M5’s clients already include some of the most well regarded companies in their respective industries, such as Coldwell Banker, New York Health & Racquet Club, Blue Wolf Group, US Limo, PulverMedia, and The United States Merchant Marine Academy – all of whom have recorded video testimonials that are available on M5’s website.



For example, Eric Berridge, co-founder of 175-person Blue Wolf Group, a leader in Salesforce.com integration, talks about how M5 helped improve his sales. “Part of our organization is an inbound/outbound telesales group, and we incent these individuals by the number of phone calls they make. It is very easy for us to see on a daily basis exactly what they are doing based on the information M5 provides us.”



Joe Carletto, founder of US Limo, talks about how M5 improved his service operation, “Phone service is our lifeline. We don’t have a storefront, so the phone service is our first point of contact with many of our customers. If their calls don’t come through, we lose customers to our competitors. M5 gives us customized reports that show who’s on the phone, how long they have been on hold, peak call times and more so we can better plan our operations and serve our customers. M5 is not just another simple phone service – it is voice service that delivers my company a real competitive edge at a service level you can’t get anywhere else.”



"The concept of voice-as-a-service is analogous to software-as-a-service (SaaS) where upstarts like Salesforce.com and NetSuite are gaining rapid adoption. It is especially appealing for businesses that have almost no voice communications expertise and resources,” said Sanjeev Aggarwal, AMI-Partners' New York-based vice president for SMB Infrastructure Solutions. AMI-Partners expects the market penetration in the North American SMB market to rise from 393,967 seats in 2006 to about three million seats by the year 2010.



“Over the last seven years we’ve been able to move past reactive support to what we call Active Service Management, and past standard reliability metrics to what we call Embedded Continuity, said Hoffman. “Mid-sized businesses compete on service but have limited IT resources. They need the phones to work perfectly, and someone to actively manage this advanced technology. Now, we’re rolling out ‘On-Demand Solutions’ to package together all that we’ve learned about how to use this technology to impact sales, service, staffing, and even business image – in a way that is dead-easy for a business manager to implement. Everything just works – and our clients have fundamentally improved the way they work.” M5 has released its first five “On-Demand Solutions” on its revamped Service Portal, and will be announcing more shortly.



M5’s customer focus and dedication distinguishes its service from other providers. This commitment to customer service is reflected in its customer referenceability rate, or the percentage of customers that would confidently refer M5’s services to another company, which is currently over 95 percent. Customers can adjust their referenceability score in real-time on M5’s service portal. M5 is trusted by approximately 600 businesses, boasts a less than five percent annual churn rate, and resolves 95 percent of customer requests within eight hours.



About M5 Networks

M5 Networks is the market leader in "Voice as a Service," a breakthrough solution for business phone communications. Industry experts tell us that in ten years, no business will have a phone system – they will acquire phone system capabilities as an on-demand, managed service over the Internet – in other words, Voice as a Service. M5 pioneered Voice as a Service in 2000. Today we serve a rapidly growing base of mid-sized businesses. Our solution is distinguished by the rich capabilities and unmatched service that you would expect from an industry leader.


M5 Networks has received considerable recognition, including:

  • 15 Key VoIP Players [CRN 2007]
  • Pulver 100 [Pulver, 2002-2007]
  • INC 500 - #272 [INC Magazine, 2006]
  • Technology Fast 500 - #54 [Deloitte, 2006]
  • New York Technology Fast 50 - #5 [Deloitte, 2006]
  • Excellence Award [Internet Telephony,2006]
  • Top 20 Companies to Watch [VoIP Magazine, 2006]
  • Product of the Year Finalist [Small Business Technology Magazine, 2005]
  • Fierce 15 [Fierce, 2005]
  • VoIP Service Provider Award [Internet Telephony, 2004-2005]
  • Best SMB Provider [Internet Telephony, 2005]
  • Entrepreneurial Company Award [Frost & Sullivan, 2004]