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Interview: Why Facebook Works for Cisco

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Autumn Truong at Cisco, our major equipment partner, recently sat down with SocialB2B for a talk about their social media efforts via Facebook. At first glance it may not seem like Facebook, which is very individual-minded and consumer focused, is a good fit got a B2B company like Cisco, but as Autumn says, this is in fact not the case. Check out the interview to hear her talk about Cisco's specific goals, challenges, and advice about how to fit their B2B marketing effort with Facebook.

Cisco Social Media Manager Talks Facebook

Autumn Truong is the Social Media Manager of Corporate Communications at Cisco Systems. Her role is continually evolving to reflect the ever-changing social media landscape but for now, she oversees the social media strategy and programs which includes social networking sites such as Facebook, Twitter and immersive virtual environments. The company has different groups focused on social media and her focus is on developing the strategy and working with different functional groups to execute social media plans within corporate communications. For more background on Autumn, please visit her bio page or you can follow her on Twitter at @autumntt.

via Cisco Social Media Manager Talks Facebook | Social Media B2B. Posted by Jeffrey L. Cohen