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Integration is Key to Google's Mounting Enterprise Empire

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Google has long considered many of its offerings to be superior alternatives to ingrained enterprise applications - Google Docs instead of Microsoft Office, Gmail instead of Outlook, and soon perhaps Google Voice in the place of UC systems. And Cisco's new Cius tablet is the first business-centric device running the company's Android mobile operating system, promising to bring Google's creations further into the boardroom. As Mike Dolan of FierceVoIP points out below, Google and its suite of cloud-based services have been focusing more and more towards the enterprise of late.

The key to Google's potential success in the business field is integration across its ever wider range of commercially viable products. Effortless linkups between Gmail and Docs, for example, or Voice and Maps, will lead to increased enterprise adoptions of its ensemble of products. As its resources are adopted by innovating office workers, it will make a progressively more sense for entire firms to utilize all of Google's cooperating solutions. Smart, rational integration will give Google serious headway into the enterprise market.

However, Google is not the only company with great integration expertise. Apple has always been a brilliant purveyor of consumer electronics with a fully integrated user experience. Their unique position as a component manufacturer, a hardware and software vendor, and a retailer allows them to create an unparalleled level of customer engagement, all because Apple has complete control over their value chain. Such integration has been a major reason for Apple's massive success with consumers in the last decade. And enormous popularity in the consumer arena will inevitably lead to some level of enterprise adoption, as we've seen with the iPhone and iPad.

Google hopes that integration can make them the new Apple of the enterprise realm.

The rise of Google's enterprise empire

We already know that Google's main mission is to capture all the information in the world and make it easily accessible. More recently it seems that their mission--at least in the short term--is to dominate the communications landscape and take over the enterprise. Just in the last few months, Google has made some huge strides in the direction of this domination.

Google has been slowly amassing the necessary pieces to launch their own IP communications system. Google's Gmail has long been marketed to companies as a replacement for their old corporated email accounts. The system already has built in IM features, including a video chat feature between Gmail users. The system can also be tied into a type of presence system when combined with Google's Latitude which offers a GPS-tied location awareness for mobile phone users. If Gmail is Google's answer to Microsoft's Outlook, then its cloud based MS Office competitor is its Apps. Google provides word processing, spreadsheets and presentations all online with instant collaboration and sharing abilities with co-workers.

With all their bits of software already planting seeds in the minds of executives everywhere, perhaps this future play for enterprise users is already set up for success.

via The rise of Google's enterprise empire - FierceVoIP. Posted by Mike Dolan.