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eWeek Shows ShoreTel’s Easy-To-Use Solutions In Forefront of Burgeoning UC Market

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The unified communications market is taking off, as IDC predicts it will reach $26 billion in 2013 and hit  $38 billion by 2016.

Until recently, the market was slowed due to the technology’s perceived complexity and hazy ROI. But with the growing popularity of mobile devices, along with the BYOB trend, businesses are seeing the value of UC.

“It’s been tough for the ROI piece, but companies are starting to get it, especially with mobility and what they can do there,” Rich Costello, senior research analyst at IDC, said this week in an in-depth article by Jeff Burt in eWeek.

ShoreTel has been ahead of the pack in recognizing this trend and in making its UC solution uncomplicated and intuitive for users. Businesses are seeing the value of simple, easy-to-use, collaborative solutions, eWeek said.

The article featured Flortek Industries, a U.S. oil field logistics and products vendor that selected ShoreTel over Cisco and Microsoft for its UC platform vendor.

“What the Houston-based company needed was a unified communications (UC) platform that could bring together the disparate communications methods – from voice over IP (VoIP) to instant messaging to audio conferencing – and manage it all from one central console,” Burt wrote in the eWeek article. “Flortek also needed a system that enabled collaboration any time, from anywhere and on any device. Users of Cisco Systems’ communications products, Flortek officials last year took a look at UC offerings from Cisco, Microsoft and ShoreTel, and settled on ShoreTel’s platform.”

Flortek was able to deploy the ShoreTel solution at 30 locations in 50 days, 10 days ahead of deadline. The company is using ShoreTel’s UC software and hardware, including its Mobility and Conference solutions, its Communicator management software, as well as its VPN Concentrator appliance.

ShoreTel’s ease of use, simplified management and easy collaboration for Flortek’s employees counted heavily with Flortek.

“That type of collaboration goes a long way in creating efficiencies,” said Mike Seagall, Flortek’s director if IT infrastructure.