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The cloud is taking over business communications

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A few decades ago, many organizations supported collaboration with rotary phones and letters.More recently, email and mobile phones were dominant. Now, we are entering what many though would be the realm of the future, as videoconferencing and social media are becoming commonplace in the enterprise. According to a recent IT Business Edge report, this progression is possible because cloud computing is rapidly taking hold of the business communications industry.


At first, this shift toward more sophisticated electronic communications was not dependent on the cloud. However, the world is hitting a tipping point when it comes to enterprise communications, and is close to a tipping point that could impact many organizations. Essentially, the report said that organizations that embrace the new wave of collaboration and its impact on business processes will gain a significant competitive advantage, while those who are rooted to older models may fall behind.


Cloud computing is the future, the report said, and businesses need to start moving in that direction where possible. The news source said widespread cloud adoption is no longer in question, with the timing of the transition the only uncertainty along the way. The technology's benefits when it comes to reducing costs and improving scalability are difficult to ignore. Furthermore, these capabilities unlock operational gains by giving organizations the ability to specifically align their business phone systems to their needs at any time.


In a broad sense, the news source said the cloud-driven revolution in business communications is creating an environment in which more businesses want a flexible telephony system that lets workers maintain productivity from a wide range of locations. Solutions are also increasingly required to reduce operating costs while maintaining the same functionality, or building on the capabilities, of traditional telephony systems.


A cloud PBX is among the few solutions uniquely suited to meeting this operational need. With such a service model in place, businesses can establish a system in which the core calling infrastructure is housed at a third-party data center. The vendor owns and operates the hardware, and the client simply pays rental space for the amount of resources they use. The functionality is the same as a traditional PBX in such a setting, but the capital and operational costs are much lower than having to operate traditional telephony systems.