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Channel Program Expansion Focuses on Cloud Opportunity for Partners

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Today ShoreTel launched the next phase of its innovative Champion Partner Program which focuses on cloud communications. ShoreTel is the first UC provider to offer channel partners a simple, customizable and lucrative program for growing and differentiating their cloud communications business and enable partners to accommodate the growing demand by end-users for cloud services.

The Champion Partner Program is designed to foster a qualified channel of UC leaders with unique expertise in providing businesses with ShoreTel’s brilliantly simple™ end-to-end  communications products and services. The program now includes cloud tiers that enable existing and future ShoreTel channel partners to take advantage of one of the fastest growing communications segments.

“As part of the ongoing integration of our internal cloud and on-premises teams, we’re now enabling the channel to sell the full ShoreTel portfolio,” said my colleague David Petts, senior vice president of worldwide sales at ShoreTel. “More than 600 Champion partners have immediate access to sell ShoreTel Sky supported by ShoreTel sales experts. In addition, we’re recruiting new partners into the ranks. With the cloud track in place, partners can earn high commissions for the life of the customer, while businesses receive the solution that best meets their needs.”

Developed with channel partner input, the cloud track of ShoreTel’s Champion Partner Program provide all the tools channel partners need to increase their profitability and revenues by growing their cloud business. These include in-depth training and tutorials in variety of areas.

The new cloud tiers represent flexible ways of partnering with ShoreTel, uniquely compensating partners in proportion to their performance and level of commitment. They select the tier and compensation plan that best aligns with their business model:


  • Partners in the Enabled tier enjoy the highest commissions and can earn these high commissions annually for the life of the customer. These partners dedicate a ShoreTel cloud sales resource and manage the sales process from prospect to close.

  • Partners in the Approved tier, who identify and qualify a prospect and then hand them off to ShoreTel, can earn commissions annually for the life of the customer.

  • Partners in the Referral tier, who simply provide prospects to ShoreTel, receive a one-time commission payment.


To read the full press release, go here.

If you’re interested in selling ShoreTel cloud services in the U.S., please click here for more information.