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Mark Roberts ShoreTel Chief Marketing Officer
January 25, 2016
Written by Mark Roberts, Chief Marketing Officer
With so many digital tools at our disposal, marketers often fall into the trap of believing that all metrics are created equal. We often make two common mistakes in regards to this. First, we fixate on what metrics tell us without understanding and applying the rationale of the voice of the...
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Categories: Market Perspective
Mark Roberts ShoreTel Chief Marketing Officer
January 19, 2016
Written by Mark Roberts, Chief Marketing Officer
The companies that produce marketing automation would have you believe the most important part of your program should be focused on inbound marketing activities. They believe marketing automation proves your targeted content resonates with potential buyers, or marketing qualified leads, since they...
Categories: Market Perspective
Mark Roberts ShoreTel Chief Marketing Officer
January 11, 2016
Written by Mark Roberts, Chief Marketing Officer
Change management isn’t about the change, it’s about bringing people along during times of change. Since digital marketing allows us to always react in real time to a number of different changes – market conditions, corporate positioning, customer need, competition, etc. – we should always be in a...
Categories: Market Perspective
Eugenia Corrales ShoreTel
January 05, 2016
Written by Eugenia Corrales, Senior Vice President, Product
Unified Communications (UC) continue to grow, as both business leaders and CIOs see UC as an important platform to increase productivity and collaborations, improve flexibility and lower costs. Integrating the various forms of communication -- chat, video, file sharing, conferencing, etc. -- to...
Mark Roberts ShoreTel Chief Marketing Officer
December 03, 2015
Written by Katie Maller, Communications Manager
Nowadays marketing departments seem to be all about data. They gather data to determine how prospects began their journey from initial interest to sales conversation, track which Web pages they viewed and for how long, use metrics from a variety of sources to develop personas that will guide them...
Categories: Market Perspective
Mark Roberts ShoreTel Chief Marketing Officer
October 26, 2015
Written by Mark Roberts, Chief Marketing Officer
Digital technology has disrupted the buyer’s experience. Buyers now have more information than ever to inform their purchasing decisions and marketers have more digital tools to help inform buyers. By some accounts, this has helped to diminish the role of salespeople. But as I said in my last post...
Categories: Market Perspective
ShoreTel CMO Mark Roberts
October 19, 2015
Written by Mark Roberts, Chief Marketing Officer
An estimated 1 million U.S. B2B salespeople will lose their jobs by the year 2020 due to self-service eCommerce says Forrester Research. So will salespeople become obsolete in the near future? Not even. Internet and search technologies have disrupted the sales process, the thinking goes, and...
Categories: Market Perspective
ShoreTel Sales Marketing
October 12, 2015
Written by Mark Roberts, Chief Marketing Officer
It’s an exciting time to be in marketing, with more tools and data tied to our efforts than ever before. Where marketing once provided outbound efforts but couldn’t measure real results, today’s Marketing teams have access to digital tools that measure a company’s inbound and outbound footprint, as...
Ring Central Acquires Glip
July 10, 2015
Written by Teney Takahashi, Product Marketing Manager
On June 19 th , 2015, RingCentral announced that it acquired Glip, a provider of team collaboration services. So who is Glip and what does this mean for Ring Central? The acquisition of Glip signifies Ring Central’s attempt to offer a more robust unified communications (UC) experience, which is...
Categories: Blog, Market Perspective
April 06, 2015
Written by Chandler Harris, Content Marketing Manager
The Apple Watch is coming and, as usual, Apple is generating significant buzz around its latest product. But will it be a hit? Apple is betting big on it, with Apple CEO Tim Cook saying the new device is the “next chapter” in Apple’s history, comparing it to the Mac, iPhone and iPod. Analysts are...
Categories: Blog, Market Perspective

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