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When Digital Marketing Crosses the Line
July 12, 2016
Written by Mark Roberts, Chief Marketing Officer
Today’s marketing tools give us the ability to connect with our target audience in new and engaging ways, the likes of which are limited only by our imaginations. As a result, it’s getting easier than ever to reach deep into an organization with a variety of approaches, but… … how far is too far?...
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Categories: Blog, Market Perspective
Marketing in a Digital World: Think Globally, Market Individually
May 05, 2016
Written by Mark Roberts, Chief Marketing Officer
I believe the Internet’s greatest strength – the ability to amplify thought -- is also its greatest weakness. Need proof? Look no further than the much-maligned Millennials who, coincidentally, grew up in step with the Internet. Elders lambasting those coming of age for their shortcomings isn’t...
Categories: Blog, Market Perspective
Marketing in a Digital World
April 26, 2016
Written by Mark Roberts, Chief Marketing Officer
“It takes 20 years to build a reputation and five minutes to ruin it." -- Warren Buffet Companies today will do just about anything to stand apart from the competition. That fact, coupled with new technologies that enable businesses to reach out to large audiences with the mere touch of a button,...
Categories: Blog, Market Perspective
NGO
March 28, 2016
Written by Frederic Gillant, Vice President & Managing Director of Asia Pacific
Governments try their best, but they just can’t do everything that needs to be done. That’s why there are so many Non Government Organizations (NGOs), frequently set up by ordinary citizens, committed to tackling pressing social, political and environmental issues. One characteristic these diverse...
Ben Christensen
February 29, 2016
Written by Lionel Tran, Global Customer Advocacy and Reference Programs Manager
ShoreTel is pleased to introduce and congratulate our ShoreTel Fan-of-the-Month for March, 2016: Ben Christensen, a ShoreTel enthusiast. Ben is the vice president and CIO at Weber State Credit Union, which is located in Ogden, Utah and has 10,000 members and a staff of 43 employees. During the...
Mark Roberts ShoreTel Chief Marketing Officer
January 25, 2016
Written by Mark Roberts, Chief Marketing Officer
With so many digital tools at our disposal, marketers often fall into the trap of believing that all metrics are created equal. We often make two common mistakes in regards to this. First, we fixate on what metrics tell us without understanding and applying the rationale of the voice of the...
Categories: Market Perspective
Mark Roberts ShoreTel Chief Marketing Officer
January 19, 2016
Written by Mark Roberts, Chief Marketing Officer
The companies that produce marketing automation would have you believe the most important part of your program should be focused on inbound marketing activities. They believe marketing automation proves your targeted content resonates with potential buyers, or marketing qualified leads, since they...
Categories: Market Perspective
Mark Roberts ShoreTel Chief Marketing Officer
January 11, 2016
Written by Mark Roberts, Chief Marketing Officer
Change management isn’t about the change, it’s about bringing people along during times of change. Since digital marketing allows us to always react in real time to a number of different changes – market conditions, corporate positioning, customer need, competition, etc. – we should always be in a...
Categories: Market Perspective
Eugenia Corrales ShoreTel
January 05, 2016
Written by Eugenia Corrales, Senior Vice President, Product
Unified Communications (UC) continue to grow, as both business leaders and CIOs see UC as an important platform to increase productivity and collaborations, improve flexibility and lower costs. Integrating the various forms of communication -- chat, video, file sharing, conferencing, etc. -- to...
Mark Roberts ShoreTel Chief Marketing Officer
December 03, 2015
Written by Katie Maller, Communications Manager
Nowadays marketing departments seem to be all about data. They gather data to determine how prospects began their journey from initial interest to sales conversation, track which Web pages they viewed and for how long, use metrics from a variety of sources to develop personas that will guide them...
Categories: Market Perspective

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