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Welcome to the ShoreTel Blog

Summit App Challenge for voice & SMS applications
June 27, 2017
Written by Theresa Larkin, Sr. Solutions Marketing Manager
ShoreTel recently hosted a Summit App Challenge for our employees to gain hands-on experience building voice and SMS applications on our Summit CPaaS solution. Participants had one week to build an app and team members from every department and skill level got involved – including both experienced...
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customer experience tips
June 22, 2017
Written by Katie Kregel, Director, Global Corporate Marketing
Many organizations probably don’t give behavioral psychology a lot of consideration when developing a customer satisfaction strategy. But you might be surprised to know it can play a significant role in establishing loyalty, increasing referrals, and boosting sales. What’s more, behavioral...
Categories: Blog, Customer Experiences
Three Ways to Protect Customer Privacy While Leveraging Big Data
May 25, 2017
Written by Tim Prugar, Director of Customer Success
​ In this day and age, it is growing increasingly difficult to have an interaction with a brand or product that isn’t in some way driven by data. Big Data drives the advertisements we see, the cabs we hail, and even the prices of flights we take. The dependence on Big Data to drive marketing and...
image of question mark
May 18, 2017
Written by Pam Bednarczyk, Content Marketing Manager
​ The best way for companies to keep their customers coming back is to resolve problems on the first contact. More than 80% of consumers who switched from one provider to another because of poor service said they would have stayed if their issue had been addressed on the first try, according to...
Women talking on phone
April 18, 2017
Written by Pam Bednarczyk, Content Marketing Manager
Think about the last time you had a customer experience with a brand. What made it great? Or awful? For many of us, both stellar and terrible experiences have the same effect: They’re memorable. The great ones stick with us as much as the horrible ones and either way, we’ll probably tell a few...
Happy man at laptop raising his hands in enthusiasm
April 05, 2017
Written by Pam Bednarczyk, Content Marketing Manager
Brand ambassador programs are an effective way to market and build a community around an organization’s products and services. But can such a program apply to an internal rollout of new technology as well? For the C-suite, there’s quite a bit at stake when a new system premiers. In addition to...
Categories: Blog, Customer Experiences
social Media icons
April 04, 2017
Written by Pam Bednarczyk, Content Marketing Manager
When James Lloyd tried to book a flight from New Zealand to England via travel comparison site Skyscanner , he discovered a glitch in his itinerary. Amused, he posted a screenshot and question to the company’s Facebook page: “Just wondering what you’d recommend I do during the 47-year layover your...
Man using cell phone to make online payment
March 29, 2017
Written by Pam Bednarczyk, Content Marketing Manager
In the Mad Men era (circa 1960), consumer marketing was fairly simple. Spending was primarily on mass media such as broadcast commercials and print ads. If a customer had a question, they’d pick up the phone to call customer service. Today, brands promote their products and services in a media...
Customer service agents with headsets
March 24, 2017
Written by Tim Prugar, Account Executive, Next Caller
Back in July 2016, the Internet was set ablaze by reports that Zappos logged a customer service call that lasted almost 11 hours. While an extreme example, it’s demonstrative of the emphasis that contact centers and contact center leaders are now placing on ensuring a positive customer experience,...
Smiling male customer service agent
March 22, 2017
Written by Pam Bednarczyk, Content Marketing Manager
It’s time to stop thinking about the contact center as a cost center. As consumer expectations for customer experience rise, the agent’s role is shifting, and as a result your customer service team has the potential to significantly influence customer satisfaction and loyalty. And by delivering...


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