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Amnesty International USA Adds Efficiency, Lowers Operating Costs Using Hosted VoIP From M5 Networks - Press Releases: PR Newswire - SunHerald.com

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Some good press for M5 Networks - a big win and nice use of our reporting tools.

"In the past, Amnesty International USA's phone system did not provide metrics and reports to help the organization gauge the effectiveness of specific fundraising campaigns."

Amnesty International USA Adds Efficiency, Lowers Operating Costs Using Hosted VoIP From M5 Networks

Internet-Based Calling Gives Nobel Prize-Winning Grassroots Organization New Capabilities To Connect Staff Travelling Worldwide; Fundraising Efforts Become More Effective

NEW YORK, March 16 -- /PRNewswire/ -- As one of the preeminent voices for victims of human rights violations around the world, Amnesty International plays a critical role in worldwide affairs. Every dollar the grassroots organization takes in is considered a valuable resource, and organizers work hard to stretch donations to meet the needs of their operating costs.

To this end, Amnesty International USA, the group's New York-based arm, recently sought to get a better handle on its telephony costs. With 200 phone connections across six domestic offices, Amnesty International USA's investment in phone systems and fees was quite significant. The organization felt that moving its calling platform to a VoIP (Voice over Internet Telephony) system would increase efficiency while lowering operating expenses.