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American Express Open Forum: Team Building Activities That Actually Work

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You may be familiar with team-building events that promise to generate team spirit and a healthier company culture but actually produce annoyance and ill feelings. Like me, you may have suffered through a ropes course—or worse—but came no closer to your co-workers.

Theoretically, team-building activities help employees work more effectively in teams, which should lead to better performance.

Heather Bennett, vice president of Marketing for M5 Networks, a VoIP provider of business phone systems and applications, reports that her company made “tremendous gains in customer satisfaction (as measured by our Net Promoter Score)” and grew sales without expanding the sales force.

The company sponsored a series of team-building activities called “M5 Rock,” and worked with School of Rock to execute the program—which involved music instruction for employees and culminated in a battle-of-the-bands event. The team exercises were designed to achieve a specific goal: improve each employee’s ability to adapt to a rapidly changing environment.

Read more at American Express Open Forum