DayMen International

DayMen International designs and distributes photographic equipment, including high-quality products for both amateurs and professionals. Headquartered in Canada, the company has U.K. operations in Wolverhampton, offices in Germany, Australia, and the U.S., and a sales team in Switzerland. It sells its products through a network of partners around the globe.

“We like to use technology to create efficiencies and keep our headcount down."
- Darren Kirby, IT Manager, DayMen International.

DayMen's phone systems were a mix of technologies and providers. The U.K. office utilised a Panasonic PBX; in Germany, there was an old Avaya set-up. The two systems were run separately, offering no centralised management of voice communications. This arrangement was costly to maintain, and inefficient in terms of managing both internal and external communications. DayMen decided to take advantage of the fact that the German office would be relocating to seek out a single, unified system that could be implemented across locations.

“The level of integration that was possible with applications like Microsoft Outlook appealed to me a lot."
- Darren Kirby, IT Manager, DayMen International,

At its heart of DayMen’s new ShoreTel system is the ShoreTel 120 Voice Switch. Built on ShoreTel’s open, distributed architecture, the new system scales across locations — and countries — with plug-and-play ease. Complete feature transparency across sites eliminates  the need formultiple PBXs, voicemail systems, automated attendants, and Automatic Call Distribution (ACD) systems. Other benefits include:

• Superior customer service enabled with call-routing features that direct calls according to whether the caller seeks assistance in German, French, or English.
• Huge savings on monthly mobile phone bills with the ShoreTel SoftPhone feature, which lets employees out in the field — or working from home — use their PC or laptop as if it were their own extension.
• Savings of both time and money with ShoreTel Director, which streamlines system deployment and management. The deployment of the German office of 28 employees was completed in just one morning.
• ShoreTel’s distributed architecture and applications deliver rock-solid reliability essential for maintaining the highest levels of customer service across DayMen's international locations.

“We’re about to put a Wi-Fi system into our warehouse operation which will integrate with the ShoreTel IP Phones. This is just one of the ways in which our initial ShoreTel investment is still paying us back.”
- Darren Kirby, IT Manager, DayMen International.