Video conferencing helps drive UC adoption

12 PM on December 14, 2012

Posted By: Tricia Stream

Video conferencing is helping to attract businesses to adopt unified communication solutions.
Video conferencing is helping to attract businesses to adopt unified communication solutions.

Unified communication solutions include a multitude of tools that enhance the way employees communicate with one another. VoIP technology has allowed coworkers to share and collaborate faster and more efficiently, making the ROI of UC easy to see for many business leaders. Another particularly popular UC tool is video communication, according to a recent survey conducted by Forrester Research.

According to the report, more than 75 percent of the enterprises surveyed said they are already using video communication tools or are planning to adopt solutions that include this capability. A No Jitter article stated the survey shows that video quality and ease of use are important considerations when companies choose a UC system.

About 60 percent of the respondents said they already have IP telephony with related features in place that enable employees to communicate over video, and more than half of these companies intend to expand these deployments so more users can take advantage of the tool. Participants said one of the biggest advantages of using the video conferencing tool of their UC system is saving money by eliminating travel costs. About 56 percent of business representatives said saving money by using video instead of paying for employees to travel to meetings is very important to them. Improving the working relationships among people operating from different locations, improving productivity levels and increasing participation and engagement in meetings were also seen as top benefits of video communication.

Some participants in the study stated that UC systems with video conferencing tools create a better work/life balance and employees are not always forced to travel for work purposes.

The surveyed also showed the versatility of the UC tool, as participants said it could easily be used in large meeting rooms at offices, as well as on personal desktops or even on smartphones and tablets, No Jitter reported.

Video could be key to staying competitive with Asian enterprises
Additional research by the Synergy Research Group showed that the market for communication equipment that make videoconferencing possible reached $246 million during 2011. Much of the market growth came from Chinese organizations that have been major adopters of UC solutions that include web and video conferencing capabilities.

Tech Republic reported that video conferencing tools have become significantly more widespread over the past seven years throughout the Asia Pacific region. Enterprises from a variety of industries, including healthcare, oil and gas, financial services, manufacturing and education have seen the benefits of the popular unified communication feature.