Direct Marketing Manager (Online)
Location: Sunnyvale, CA, United States
Department: Marketing
Apply for this positionType: Full-Time
ShoreTel, Inc. (NASDAQ: SHOR) is a provider of business communication solutions whose brilliantly simple unified communications platforms, applications and mobile UC solutions promise a new rhythm of workforce engagement and collaboration. With costly complexity eliminated by design from its award-winning, all-in-one IP phone system, UC and contact center solution, and its industry-leading hosted phone system, workers enjoy a freedom and self-reliance that other providers can’t match. Users have full control to engage and collaborate, no matter the time, place or device, for the lowest cost and demand on IT resources in the industry. ShoreTel is headquartered in Sunnyvale, Calif., and has regional offices and partners worldwide.
Work at our headquarters in Sunnyvale, California, to develop, implement, measure and evaluate direct marketing and lead generation sources, vendors, and programs, with an emphasis on Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Manage a Team of New Account Specialists, providing mentoring and workload balance to team, while ensuring that mutually agreed company Goals and Objectives are met.
Manage lead automation database system, including establishment of campaigns, tracking landing pages, reporting, list pulls and uploads, and email marketing. Work to integrate systems and cross-functionally with IT, Sales, and Channel Marketing in a marketing operations capacity to analyze and track the lead to revenue lifecycle and recommend system changes as needed. Achieve monthly and quarterly lead generation targets utilizing a combination of marketing tactics and programs while completing programs on-time and on-budget to meet ROI metrics.
Requires a Master’s degree in Business or Marketing, and 3 years of experience managing direct marketing and lead generation programs (online and offline) in B2B market, or a Bachelor’s degree in an enumerated field followed by 5 years of progressively responsible experience managing direct marketing and lead generation programs (online and offline) in B2B market. Experience must include:
- Marketing database configuration and administration using ELOQUA;
- Hands on SEO and SEM experience using Google Analytics; and
- Multivariate testing and comprehensive campaign analysis and tracking to optimize results.
Qualified applicants should send resumes referencing job title and location to Monte Funk at ShoreTel – 960 Stewart Drive, Sunnyvale, California 94085.